The Comment Graveyard

Screen Shot 2013-12-28 at 20.14.44The Huffington Post started its life out with an extreme focus on comment moderation. They invested in technology from Adaptive Semantics, a comment-killing AI bot system lovingly named “JuLia”. In addition, they hired 40-50 full time moderators. Then they allowed pundits and bloggers to moderate comments. On top of that, they ‘deputized’ almost anyone that wanted to be a “community moderator”. By now they had such a stifling moderating system, that the biggest complaint HP community members had, centered around the crazy, inexplicable reasons their comments were being deleted. Screen Shot 2013-12-28 at 20.23.41The moderation was so bad, people were putting out blogs about how bad it was. HP responded by upping their game. They added a “FLAG” button, which allowed you to stick the offensive comment directly into the moderators eyes. You’d think this merry-go-round of moderation would finally come full stop when a “MUTE” button was added. If you read something you didn’t like, this feature gave power to everyone to make someone’s comments “sleep with the fishes”.

Screen Shot 2013-12-28 at 20.19.55After all this, The Huffington Post now had the most censored, moderated discussion community of any news blog this side of red China. But Arianna still was not pleased. (So the story goes…). So even though there were a dozen things they could have done to put the power of deleting or hiding offensive comments in the hands of the community, they used the imagined problem of “trolls” as a pre-text to invade the privacy of their members lives. But at the same time, they really did impose heretofore-never-seen censorship on a Western news blog. Whereas the moderation on Huffington was suffocating before, now it was positively fatal. About 25% of your posts could be killed instantly by “JuLia”, the auto-delete bot, if it contained a flagged word. Unfortunately, some of those words were in the article you were responding to. Other “JuLia” flagged words you might have found in the ‘Journal of American Sciences’. And suddenly, just about every article on the news site became an article of a “potentially sensitive nature”. Whether the article was about farting puppy dogs, or the most calorific mac and cheese recipes on the planet, it was now of a “potentially sensitive nature”. Another way of saying “Hang on, chump. We’re takin’ our sweet time with this, now. So if you’re eager to find out if your comment got wiped out or not, expect that to take a long time”.

Screen Shot 2014-01-01 at 23.08.09

Screen Shot 2013-12-28 at 20.22.45Arianna Huffington said to an audience in Boston:

‘Freedom of expression is given to people who stand up for what they’re saying and not hiding behind anonymity,’ Huffington said.”

And people actually thought she meant it. But in fact, after Dec. 10, when everyone had to post under their real names and verify their identities, members were shocked to see an escalation of heavy-handed moderation tactics. Many reported comment-kill rates of 60-90% (mine were closer to 90). Screen Shot 2013-12-28 at 20.19.19Ironically, you actually had more “freedom of expression” before the demand for cell phone numbers and Facebook accounts, then you did afterward on Huffington Post. After Dec. 10, no one could make out what the new guidelines were for commenting. Their comments certainly did not violate the published guidelines, nor any common understanding of civil behaviour. The comment kills were random, arbitrary, and sometimes appeared to be targeting certain individuals.Screen Shot 2013-12-28 at 20.22.34

This page is about those comments. I will start by demonstrating what is going on behind the scenes of Huffington Post, by publishing a few examples of my own comments. All of the following were deleted by the team of 50 comment nazis (aka “modzis“). None violated HP rules and guidelines. Click on them to enlarge. Feel free to post your own here, if you have kept copies of them!

Screen Shot 2013-12-28 at 13.38.41

Screen Shot 2013-12-28 at 20.56.29

Screen Shot 2013-12-27 at 13.16.19Screen Shot 2013-12-28 at 12.41.21Screen Shot 2014-01-06 at 13.20.24Screen Shot 2014-01-05 at 01.55.11

Screen Shot 2014-01-03 at 21.21.16

Screen Shot 2013-12-28 at 21.18.14Screen Shot 2014-01-07 at 21.14.06

Leave a comment

6 Comments

  1. StillAmused

     /  January 10, 2014

    Until it quickly became clear that ‘Black Tuesday’ (Dec. 10, 2013) had NOTHING to do with “civility” or trolls but was, instead, the grinding forward movement of corporate cyber-thuggery, it struck me that the most coherent response to trolls and abusive comments was staring everyone in the face:

    Add a running tally of ‘flags’ to each comment and — when the tally reaches a certain point (say, 10 or 15 ‘flags’) — AUTOMATICALLY DELETE the offending comment! Far more democratic, far less judgemental and, best of all, that room full of under-qualified ‘mods’ would be free to keep up with their personal e-mail and organize office parties.

    I know, I know… a naïve daydream.

    … but Karma’s a bìtch. Quantcast shows a consistent drop in HuffPo traffic — presently down about 25% and falling.

    https://www.quantcast.com/huffingtonpost.com/traffic

    Shame. From my first posts in 2005 and up until the ‘Facebook Solution’ was imposed in December (driving away many of the most informed and articulate ‘regulars’), so-called trolls elicited some of the wittiest, most thoughtful and effective rebuttals from other commenters and, with only a few exceptions, sent them running for the tall grass. Frankly, it was half the fun!

    HuffPo’s executioners will ultimately be its ADVERTISERS. They can count clicks, and the plummeting clicks are saying “Goodbye, Arianna!”.

    Guess it’s time to stock up on popcorn… the final HP implosion’s gonna be a beaut! The same corporate greed and overreach that ruined a once-vital HuffPo will ultimately shut ‘er down.

    Reply
    • Great comment, SA. I prefer YouTube’s solution of just hiding the comment after a set no. of flags. That way you don’t get accused of censoring anybody, and those who aren’t sensitive to potentially offensive comments can read them if they wish. Not just HP but all sites that are or have already switched to using 3rd parties like Facebook could just as well adopt YouTube’s system.

      HP has plunged to 14th place today in the ranking for US sites. They are behind Yelp and Buzzfeed now. I posted that to HP today, but they didn’t have the guts to let it through. I’m not sure where they were before they started the Facebook policy; but I think I heard it was either 6th place or 9th. They might need to hold off on hiring that extra crew of 30 native advertising staff for 2014.

      I haven’t decided whether I’m going to go with Jiffy-Pop or Orville Redenbacher. But I am getting my popcorn on.

      Reply
  2. Robin S

     /  January 2, 2014

    Nice, very nice Gump. Thank you.

    Reply
  3. Sharyn G

     /  January 2, 2014

    You know, a psychiatrist would probably have a lot to say about how PERSONAL Ariana takes the trolling. It’s part of life. What’s her real issue?

    Reply
    • signgrrl

       /  January 9, 2014

      well, if it’s because she can’t stand to be criticised, she’s so in the wrong business.

      Reply
  4. Sharyn G

     /  January 2, 2014

    Love you Gump

    =)

    Reply

Leave a comment